Feasibility Study of Starting a New Business :: GCSE Business Marketing Coursework

Feasibility Study of Starting a sore BusinessIntroductionThis investigation bequeath carry discover a study to see if it would befeasible to open a innovative nightclub, Sinners in Maidenhead townspeople centre.Maidenhead is a small town in the southeast of Eng landed estate, located in thecounty Berkshire. The nearest major city is London, which is locatedtwenty-five miles east of the town.The reason I have chose to canvass this type of business ventureis because I take an interest in this type of business as I would liketo look into it in the future, and also feel Maidenhead possesses thequalities, and provides a great opportunity to pop out up a business ofthis nature and for it to be successful.To find out whether this business venture would be feasible, afeasibility study involve to be carried out covering all aspectsrelating to starting up a new business. Several tools will have toimplemented to do so. on that point are two main types of tools that will be used these a cknowledge look tools and analysis tools. Firstly the primary research will hold interviews and questionnaires, and from this the entropyneeded such as demand levels and financial information will beanalysed to help with the final decision of the study. For secondaryresearch company account will be used, along with books, maps, andInternet sites. every these sources will allow me to find out about thelocal anesthetic study of Maidenhead such as demographic information andstatistics. All this research will aid me in being able to make my fixture decision.There are several analytical tools that will be implemented, and thesewill be marketing tools such as PEST analysis and tog up analysis,financial tools such as cash flow forecast and break-even analysis. whence the final part of the report will be the analysis and conclusion,to really see if it is viable to open a nightclub as a businessventure in Maidenhead.Secondary Research physical objects and methodologyObjective 1The fir st is to decide where in Maidenhead Sinners is going to belocated. Research on the infrastructure and rent values in hymenneeds to be carried out so information can be gained on some of mystart up costs. Locations of direct competition (other nightclubs),and confirming competitors (public houses/bars), which are located inthe area will be researched, so the best possible location can bechosen in Maidenhead for Sinners.MethodTo find out information on land values in and around Maidenhead I will get word the local town hall and pick up some local information booklets.To find out about the local infrastructure and competitors ofMaidenhead, I will use the local Windsor and Maidenhead borough