MKTG 4050 Essay Example | Topics and Well Written Essays - 500 words - 1

MKTG 4050 - Essay practice sessionThe Strength and weakness be inside the organization. And the opportunity and threat are from the respective markets.Strength the principal(prenominal) efficacy is the brand name McDonalds. However, the brand name is been maintained by the highly skilled professionals within the organization and the young product, that is the Healthy repast is having a great strength within the name itself. nigh of the people buy the brand instead of buying the product. And if the McDonalds can sustain the internal strength then the new product will be a successful approach.Weakness The weakness is nonpareil of the factors which pull a product down from the top to the bottom. One of the main weaknesses is the fixed menu of the new product. It is true that the new menu for the Healthy meal is suitable for the kids and the elders as far as the health issues are concern. But, there are many competitors are there who are having optional items in the meal menu.Opp ortunity Obesity has become one of the major issues for the fast food industries. Sixty three pct say that obesity has become one of the major issues globally (Levi 49). The fast food is among the main reasons for the terrific rate of obesity due to the calorie contains in the fast foods. The Healthy Meal has mashed potatoes instead of deep-fried and baked food instead od deep fried and that is the main opportunity within the industry. curse the threat is the competition. There are many competitors are there who provided healthy food and they are Subway, greaser Bell, and Berger King. The Taco Bell has a menu option for the healthy meal and that is very much backbreaking for the new product of the McDonalds. However, McDonalds healthy meal for kids has all the foods which are healthy.The opportunity and the strength are very much closely related. In this health conscious market the healthy meal is the first-string opportunity for McDonalds and at the same time the well trained st affs can make it big. The