Marketing

merchandise Outline for Titleist A1 Pro Driver Eric Hendricks Fundamentals of Marketing 1. Name and reaping Market Titleist A1 Pro Driver. Designed for male and female golfers, from the festers of 11 and up. a. Consumer or business product-- Individual consumers. This product is intentional to armed service support ever golfer, male and female, from the utmost handicap, weekend warrior, to the lowly handicap community pro, to a Nationwide, PGA, or LPGA magical spell player. b. explanation of product benefit-- This product is aimed to aid not only the tour player, but the average golfer seeking to s put adept over a few strokes off their game. The issue of the driver is 485cc, which is 25 cc bigger than the biggest nightspot cutting edge on the market today. It excessively has a more alter face, which go away aid in working the fruitcake from right to left, or vice versa. The wild color of the club head really stand out, whi ch helps with addressing the ball and squaring the clubface at impact. We have also introduced ISS or inter reassignable gig system into our new(a) driver, which gives the player the option, on the course, to thrust to shafts that leave behind change trajectory, distance and spin off the club. 2. Customer Type a.

possible segmenting dimensions--The only group that could have a puzzle development this club would be the senior group, or ages 65 and up. A larger club head does pretend the club a bit heavier to swing, which could cause problems since a seniors club head look sharp is drastically less than an average player. Having said this,! this is one land we invented the ISS system. This way a senior player so-and-so switch to a lighter, domeier shaft. This in turn willing make the club feel lighter, give the player more loft of the tee, and effectively give them more distance. With distance being the biggest problem seniors having these days, this will aid this demographic. b. Identification of target market-- This club will be attractive to all players, of all ages. The key age though will be players from the...If you want to get a well(p) essay, order it on our website: OrderCustomPaper.com

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