Business At Work Essay -- Business and Management Studies

Business At Work1. Introduction1.1 AimThe aim of this report is to conceive the Business Environment andwithin organisation of Ford Motor Company (FMC), which includes theculture and management of the company. This report will also analyseand evaluate intercourse channels and quality control that FMCpossess. Finally, conclusions will be drawn through the assessment ofthe process that is carried out by the company to meet theirobjectives, with recommendation of alternate(a) approaches, which mayenable FMC with further success in the future takings.1.2 Report StructureThe investigation will follow a structured analysis approach,illustrated in Appendix I.2. Review of Ford Motor Company2.1 Company OverviewFord Motor Company is a public limited company, listed on the New York bourgeon Exchange. Ford Motor Company is one of the worlds largestmultinational automotive companies that manufactures and distributeautomobiles in 200 markets across six continents employing more than327,000 ra ft worldwide. The company consists of eight core andaffiliated brands (Aston Martin, Ford, Jaguar, Land Rover, Lincoln,Mazda, Mercury and Volvo) and automotive related go (Ford Creditand Hertz).In 1903, Ford Motor Company was realized in Detroit by Henry Ford,when it sold its first vehicle, the Model A. The introduction of theModel T in 1908, along side the development of the assembly line, the blood of producing vehicles to the masses to sell in a low, affordableprice. Since then, the company has continually expanded, beingpublicly listed in 1956 and acquiring a number of automobile andservices companies in the process, illustrated below in chronologicalorder1922 Lincoln & Mercury1979 Mazda (33.4% stake hold)1987 Aston Martin and Hertz1990 Jaguar1999 Volvo 2000 Land RoverWhen the company first started, it was a reclusive limited company ranby a partnership of 12 people, a coal dealer, Alexander Malcolmsonthe coal dealers business manager, pile Couzens a banker whotrusted the co al dealer two brothers who owned the machine ship thatmade engines a carpenter two lawyers a clerk the possessor of ahaberdashery store a man who made windmills and air rifles. Theystarted with only $28,000 in cash, some tolls and some blue prints.1As a private limited companyT... ...the needs of customers and the need for improved air quality.Fords Action- Ford has voluntarily certified all of our gasoline pickups, SUVs andthe Windstar minivan as low-emission vehicles (LEVs), years ahead ofregulation.- Our LEV trucks are cleaner than many cars on the road today.- Ford offers more alternative-fuel vehicles than any other majorautomobile manufacturer. They include models that conk oncompressed natural gas (CNG), liquefied petroleum gas (LPG), ethanol,and electricity. We are also focusing on a variety of advancedtechnologies, including hybrid electric vehicles (HEVs) and fuel cellvehicles, to significantly reduce emissions while not compromisingutility.6--------------------------- ------------------------------------------1 Source Ford 100 Years Anniversary Year bulk2 Source www.ford.com3 Source Company infixed Website www.marketstrategies.ford.com4 Source Jim Padillas Building on Basics Triangle (refer to Appendix II)5 Source Bill Ford Internal e-mail to FMC Employees (refer to Appendix III)6 www.ford.com/en/company/about/publicPolicy/airQualityVehicleEmissions.htm